Product Compnaies Catch Webisode Fever

Rewind to the ‘50s when product companies had a marked influence on TV programming, hence the term “soap operas.” Fast forward to the current world of frictionless program creation and distribution, and you have companies such as Unilever creating Webisodes that are a thin disguise to a marketing and promotional end. One clip, “Sprays in the City,” for I Can’t Believe It’s Butter, is a clever send up of “Sex and the City.”