The future is here—companies such as Dell will create their own commercials in the form of online TV miniepisodes that push their brand while conveying a story or show their products in action. Here’s “The IT Room,” Dell’s efforts to take control of its own message.
Monday, November 5, 2007
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2 comments:
Nice try Allen. Dell is merely a sponsor of this, along with a Symantec and Oracle, not the owner. Geez...a company tries to have fun by sponsoring something that is not corporate-speak and you jump all over them. Lighten up man.
Not sure how anything I said seems like I am jumping all over them.
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